Benny Blanco is taking the phrase “all in” to a whole new level for his latest project!
The 38-year-old music producer, culinary enthusiast, and certified internet chaotic good has never been afraid of a bold look, but his latest stunt is truly next-tier. In a bid to get fans to pre-order his upcoming book, “F*ck-failure,” Benny literally shaved off half of his signature curly locks.
Yes, you read that right. Half.
Taking to TikTok to debut the dramatic transformation, Benny posted a video showing off the stark contrast: his usual voluminous curls on the right side, and a completely buzzed scalp on the left.
He hilariously captioned the clip:
“pov: u just shaved half ur head so people buy ur book.”
@itsbennyblanco oops
Fans and celeb friends alike immediately flooded the comment section, divided between sheer amusement and utter shock. (We have to wonder what his girlfriend Selena Gomez thinks of the new asymmetrical vibe!)
What is F*ck-failure About?
While the marketing tactic is wild, the message behind Benny’s new book is actually pretty inspiring. Fck-failure* is set to be a mix of memoir, life advice, and creative philosophy, focusing on how embracing mistakes and looking ridiculous—clearly a topic he knows a thing or two about—is the ultimate secret to success. Pre-Order It.
If Benny’s goal was to get our attention, it absolutely worked.
What do you think of Benny’s shocking new look? Would you shave your head to promote a project? Sound off in the comments below!
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